The Creative

From the start of my journey as a Graphic Design major to my current role as Design Director, I’ve dedicated my entire education and 15-year career to elevating the way visual communication captures the heart and soul of a brand. While I come from a digital background, I adopt a multi-disciplinary design approach that integrates both physical and digital strategies to ensure maximum reach and impact.

The Technical

My detail-oriented approach drives me to establish design processes to uphold the consistency and integrity of a brand’s visual identity. By setting up comprehensive component libraries, developing style guides, and automating application, I ensure seamless onboarding and optimal design team efficiency.