good.clean.goop
Brand Awareness Campaign
2024
Mobile billboard design concept and execution.
Direct mailer design concept and execution.
As a respected leader in the clean beauty sector, goop has broadened its reach by launching good.clean.goop in over 1,200 Target locations nationwide, as well as through Target’s online storefront. This initiative aims to make effective and innovative clean beauty and wellness essentials more widely accessible.
To promote good.clean.goop and drive brand awareness, mobile billboard trucks visited major hot spots across Southern California to distribute product samples. Simultaneously, targeted mailers were delivered to high-intent customers, ensuring a lasting impact and deeper engagement with the brand.
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