goop Beauty
Product Launches
2022 - 2024
Digital design direction for marketing, content, social, site, and e-commerce.
Emails and editorial design concept and execution.
goop Beauty stands behind the philosophy that beauty comes from the inside out. They use clinically proven and best-in-class ingredients at active levels to create luxurious skin, hair, body, and color care essentials that deliver high-performance results and enliven the senses with exquisite textures and beautiful scents.
3x Retinol Regenerative Serum
Featherlash Lifting Serum Mascara
Shinebath Shampoo, Conditioner, & Hair Mask
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