good.clean.goop
Brand Launch
2023
Visual merchandising design concept and prototype execution.
Social content strategy and design direction.
Brand book design.
As a respected leader in the clean beauty sector, goop has broadened its reach by launching good.clean.goop in over 1,200 Target locations nationwide, as well as through Target’s online storefront. This initiative aims to make effective and innovative clean beauty and wellness essentials more widely accessible.
The brand distinguishes itself through the use of three vibrant hues, each representing a different beauty and wellness vertical. It was essential to integrate this color palette consistently across the marketing strategy, both digitally and in physical environments. Additionally, graphical treatments served to compliment the aesthetic appeal and approachable character of the launch campaign.
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